“I went in with reasonably high expectations of Meg’s service, thanks to a very enthusiastic recommendation from a colleague who has worked with Meg before…”
Before engaging Meg, I was a little concerned that it would be awkward to introduce her to my client, thinking that they might not respond well to being interviewed by a third party. But it was a total non-issue. The client didn’t even question it and readily agreed to do the interview.
We now have an extremely professional, client-approved case study that we can shop around to future clients.
It reads much better than what I could put together. I probably would have used overly flowery statements or go a little too far into hyperbole, which would likely turn off the client as well as the potential clients reading it. Because this is Meg’s specialty, she has a command of what potential clients are looking for. There’s value in that third-party audit.
I really liked how hands-off it was. With previous engagements, it’s been awkward to do the asking and following up for a testimonial or case study. And because we continue to work with our clients on a daily basis, it can feel disingenuous for me to ask about it in the midst of fixing problems for the client. I really valued having Meg as a neutral third-party to handle the interviewing, writing and especially the follow-up with the client so that it’s separate from those ongoing day-to-day interactions.
I went in with reasonably high expectations of Meg’s service, thanks to a very enthusiastic recommendation from a colleague who has worked with Meg before. Those already high expectations were met and exceeded. I can certainly see myself engaging Meg anytime I need another testimonial or case study from a client.
“Even though I do quite a bit of interviewing and research with people, I still find bringing in a third-party for an interview with my own client is really valuable… ”
When I bought Meg’s service, I thought of it as a binary – I would either get a good testimonial, or I would not get a good testimonial.
I ended up getting a lot more than that.
First, I got one of the best testimonials I’ve read. It’s a lot better than I was expecting and better than I could do myself. It makes my authority marketing service sound like something a potential client really should use. That’s a surprise because I thought my service mainly as a “nice to have” – so I got some added confidence about the value I’m providing.
Not only did I get a great testimonial, but I also got some amazingly useful information. What Meg is really doing is having a customer research interview. Even though I do quite a bit of interviewing and research with people, I still find bringing in a third-party for an interview with my own client is really valuable.
I was surprised at some of the benefits that my client said they valued most about my service. I got better insight into my target client and ideas of what to focus on in my marketing and the types of messaging I’ll be sending out.
I appreciate that Meg’s service required very little time or effort from me. We spoke on the phone once, then once I introduced her to my client, she handled everything and kept me updated throughout the process. It’s a load off my plate.
I’d absolutely recommend Meg’s service. The testimonials she puts together are seriously top 1%.
Chief Strategist and Interviewer
Call for Content
“As a result of engaging Meg, I gained the confidence to charge higher prices…”
I wanted to level up my business and move away from projects where I fill the role of a “pair-of-hands” or a sub-contractor to being more of a trusted advisor and high-value consultant.
I wanted to get detailed testimonials that go beyond some of the comments I’ve received in the past – such as “it was a good project” or “we had a tight timeline, and Bruce did what we asked” – which I would categorize as nice, but not particularly helpful for my goals.
When I came across Meg’s service, my main concern was whether I would be able to use the feedback and testimonials in an effective way.
As a result of engaging Meg, I gained the confidence to charge higher prices. I went back to a client that Meg interviewed for me, and as a result of the feedback she gathered, I felt more confident in my value. I created a project proposal with additional value. The end result: I proposed a higher price in the proposal. I landed the project at a price point that was 20% higher.
I also gained a better insight into what clients want and used the opportunity to strengthen my connection with them. It was great to get substantial validation and commentary from my clients and understand what they were thinking. I believe it helps me understand them better and thus serve them better at a later time. It also helps me stand out because most consultants aren’t engaging someone like Meg to do a service like this to really get that in-depth understanding.
I would recommend Meg’s service to other consultants. It makes sense for people that are hitting the ceiling of how much they can charge and are looking to level up. I’ve engaged Meg multiple times and foresee continuing to do so. It’s helping me get to where I want to go — charging higher prices and being a higher-value consultant.
Author and Content Marketing Strategist
“Our clients are very busy, so I was hesitant about taking up too much of their time with the interviews…”
We saw Meg’s service as an opportunity to contribute to our efforts to standardize and optimize our business processes. The testimonials for us were a way to conduct an exit interview with our clients to solicit feedback on what worked, what didn’t and what we can improve upon in the future. The impact of this exercise exceeded our expectations.
We selected our most recent 10 clients to conduct a pilot group of exit interviews.
Our clients are very busy, so I was hesitant about taking up too much of their time with the interviews. But Meg worked with us identify the most effective questions to ask and kept the interviews to 20 minutes or less. When requesting participation from our clients, we saw an overwhelming response with no pushback, which further eased that concern.
Because of the volume of exit interviews that were conducted, we were not only able to receive individual feedback based on various types of projects, but Meg was also able to provide us with a consolidated review and analysis of the overall findings, which has been tremendously useful to us. As a market research and strategy analysis firm, the feedback and analysis of the trends was critically important to the overall value in the project for us.
We gained valuable insight, including validation of what we were doing well and identification of opportunities for improvement. We’ve used the analysis we received to guide us in adopting new processes and policies to enhance both our clients’ experiences with us, but also the productivity and success rate of our internal team.
As a result of the service provided by Meg, we now have 10 high-quality, professional testimonials that we have incorporated into both new business proposals and corporate materials.
These concrete, glowing references from clients have resulted intangible new business development that wouldn’t have occurred otherwise.
We appreciated Meg’s efficient process and that very little time and effort were required from us. After we made the introductions to the clients, Meg took care of everything. That is a huge benefit for us, because in our business, time is money.
Based on the results from the pilot exercise, we have now adopted ongoing exit interviews into the process with our clients with Meg leading this on our behalf.
I highly recommend engaging Meg for this type of ongoing service to anyone looking to improve their business or solicit new business. It’s a tremendous opportunity and highly useful, with a fairly minimal investment for potential high-impact results and a clear return on investment.
Having had the opportunity to work with Meg over the last five years, I can tell you that she’s extraordinarily professional, trustworthy and very respectful of the confidential nature of many of the clients we work with. You’ll be in good hands with Meg.
Founder and CEO
Stiletto (Business Solutions and Strategies)
“My biggest fear was having someone else talk to my client without me there…”
Once I started building the website for my new consultancy, I realized I needed to show off what I had done with past clients, and the best way was to get some testimonials.
After meeting Meg, I had few hesitations to paying for her services. My biggest fear was having someone else talk to my client without me there. What put me at ease was seeing that Meg had a clearly defined process for the service and that she conducted herself professionally in our conversations. I could see that she knew exactly what she was doing and would get better results than if I were to collect the testimonials myself.
As a result of her help, I received very detailed, valuable testimonials that were laser-focused on the business outcomes I achieved for my clients.
What I liked most about the service was the personal touch. Unlike some services like this, Meg’s not outsourcing the interviews to junior contractors. My clients are upper management – often CTOs – at multi-million dollar companies. When I present myself to them, it’s as a peer. Anyone I put in front of my clients needs to be of that same caliber and reflect well on me. How Meg conducts herself is conducive for interacting with these higher-end clients.
As an unexpected bonus, she collected feedback from my clients about what I could improve in my services that they never would have told me personally.
Not because it was negative feedback per se, but because it’s sometimes uncomfortable giving feedback directly while being easier to do with a third-party. I also appreciated the wrap-up document I received at the end of the project with the testimonials and the additional feedback, all in one package.
I have already recommended Meg to others, and will continue to do so. I think this service is incredibly valuable and it’s a no-brainer for consultants with high-dollar clients.